hello

Welcome to Pigmentology

As I write my first blog post, this website is behind password protection and no where near close to being done – but I want to have a little something up and ready for when the time comes. I may even have some other posts done and up before launch, depending on how smoothly this goes. But for now, the time is right for me to pen my first post on Pigmentology’s first blog, and so it goes.

I started this little shop with the purpose of wanting to truly dedicate myself to my craft. Though I’d been largely focused on what it means to be a “digital designer” for a long time, I had always been taught to start design processes with pencil and paper. My teachers and professors were the last of the true designers who worked the “copy and paste” hands-on graphic design industry methods that were required of their technologically stunted age and they thought it an important trade to pass on to me and my classmates.

As a result, I know that the hand and the eye informs everything important about the process. The digital is a tool, not a solution.

I’ve learned so much about how to cross those lines, what relying on tech too much means to me, or what it does/doesn’t do for me. I love technology so much that I thought it was all I ever wanted to work with, until I realized the tactile nature of hands-on lettering and illustration is where my fulfillment lies.

Through the study of pigments and inks, how they move and interact, which brushes create the best effects, I find vibrancy and growth, focus and positivity.

If you are reading this, welcome – and thank you for starting this journey with me. I hope this can be a transformative space where I can share some things about how we work and what we do and maybe we can learn and grow together.

Sending you all the best vibes,

Haley
Owner/Creator of Pigmentology

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